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1.

Politz Papers : Science and Truth in Marketing Research

Politz Papers : Science and Truth in Marketing Research by Hardy, Hugh S., Lucas, Darr... ISBN: 9780783797663 List Price: $114.40

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2.

Measuring Advertising Effectiveness

Measuring Advertising Effectiveness by Lucas, Darrell B., Britt, S... ISBN: 9780824067489

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3.

Measuring Advertising Effectiveness

Measuring Advertising Effectiveness by Lucas, Darrell B., Britt, S... ISBN: 9780070389366

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4.

Politz Papers: Science and Truth in Marketing Research

Politz Papers: Science and Truth in Marketing Research by Hardy, Hugh S., Lucas, Darr... ISBN: 9780877572107 List Price: $49.95

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